12. Google Analytics
This website uses Google Analytics, a web analysis service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google Analytics uses so-called cookies, i.e., text files which are stored on the user’s computer and enable an analysis of the use of the website. The information generated by the cookie about your use of this website will usually be transmitted to and stored by Google on servers in the United States. However, if IP anonymisation is activated on this website, Google will – within the member states of the European Union and other contracting states of the Treaty on the European Economic Area – truncate your IP address prior to transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. Google will use this information on our behalf to evaluate your use of the website, to compile reports on the website activities and to provide additional services associated with the use of the website and the internet to the website operator. The IP address transmitted by your browser in the context of Google Analytics will not be linked with other data held by Google.
The user can prevent the storage of the cookies by making appropriate settings in the browser software. In this case, it may not be possible to use all the functions of this website. In addition, the user can prevent acquisition by Google of the data generated by the cookie that relate to his use of the website (including his IP address) and the processing of these data by Google by downloading and installing the browser plugin provided at the following link (https://tools.google.com/dlpage/gaoptout?hl=de).
You can prevent acquisition by Google Analytics by clicking the following link. An opt-out cookie will be set that prevents acquisition of your data in the future when you visit this website: Deactivate Google Analytics.
More detailed information about this is provided at https://tools.google.com/dlpage/gaoptout?hl=de or at http://www.google.com/intl/de/analytics/privacyoverview.html (general information about Google Analytics and data protection). On this website, Google Analytics was extended by the code “gat._anonymizeIp();” to guarantee anonymised acquisition of IP addresses (so-called IP masking).
Google Analytics 4
If you have given your consent, Google Analytics 4, a web analysis service provided by Google LLC, will be used on this website. The controller for users in the EU/the EEA and in Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
Scope of the processing
Google Analytics uses cookies that enable an analysis of the use of our websites by you. The information gathered by the cookies about your use of this website will usually be transmitted to and stored by Google on servers in the United States.
In Google Analytics 4, the anonymisation of IP addresses is activated by default. Due to the IP anonymisation, Google will – within the member states of the European Union and in other contracting states of the Treaty on the European Economic Area – truncate your IP address. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. According to Google, the IP address transmitted by your browser in the context of Google Analytics will not be linked with other data held by Google.
While you are visiting our websites, your user behaviour will be recorded in the form of “events”. Events include:
- Page views
- First-time visits to the website
- Start of the session
- Your “click path”, interaction with the website
- Scrolls (whenever a user scrolls down to the end of the page (90%))
- Clicks on external links
- Internal search queries
- Interaction with videos
- File downloads
- Ads viewed/clicked on
- Language setting
The following will also be recorded:
- Your approximate location (region)
- Your IP address (in truncated form)
- Technical information about your browser and the terminal devices you use (e.g. language setting, screen resolution)
- Your internet provider
- The referrer URL (the website/advertising medium via which you have reached this website)
Purposes of the processing
On behalf of the operator of this website, Google will use this information to evaluate your pseudonymous use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyse the performance of our website.
Recipients
Recipients of the data are/can be
- Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor pursuant to Art. 28 GDPR)
- Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
- Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
It cannot be ruled out that US-American authorities may access the data stored by Google.
Transfer to third countries
Where data are processed outside of the EU/the EAA and the level of protection of personal data is not equivalent to the European standard, we have agreed on EU Standard Contractual Clauses with the service provider to establish an adequate level of protection of personal data. The parent company of Google Ireland, Google LLC, has its registered office in California, USA. Transfer of data to the USA and access by US-American authorities to the data stored by Google cannot be ruled out. In terms of data protection law, the United States are currently regarded as a third country without an adequate level of protection. You do not have the same rights there as within the EU/the EEA. You may not be entitled to any legal remedies against access by the authorities. By giving your consent to the use of this service, you also give your consent to the transfer of data in accordance with Art. 49.1, Letter (a) GDPR.
Duration of storage
The data transmitted by us which are linked to cookies will be deleted automatically after 14 months. Data the retention period of which has expired are automatically deleted once a month.
Legal basis
The legal basis for this data processing is your consent in accordance with Art. 6.1, first sentence, Letter (a) GDPR in conjunction with Art. 49.1, Letter (a) GDPR.
Withdrawal
You can withdraw your consent at any time with future effect by accessing the cookie settings Privacy Statement and changing your settings there. This does not affect the lawfulness of the processing based on the consent before its withdrawal.
You can also prevent the storage of cookies beforehand by making appropriate settings in your browser software. However, if you configure your browser to reject all cookies, the functionality of this and other websites may be restricted. In addition, you can prevent acquisition of the data generated by the cookie that relate to your use of the website (including your IP address) and the processing of these data by Google
a. by not giving your consent to the placing of the cookie; or
b. by downloading the browser add-on for the deactivation of Google Analytics HERE and installing it.
More detailed information about the terms of use of Google Analytics and about data protection at Google is provided at
https://marketingplatform.google.com/about/analytics/terms/de/
and at
https://policies.google.com/?hl=de.