Knick Interface, LLC is the North American subsidiary for Berlin-based Knick Elektronische Messgeräte GmbH & Co.KG. On the anniversary of the company’s formation, Steve Allard, General Manager of Knick Interface, shares some thoughts about getting the North American operation started and the goals they hope to pursue and achieve in the coming year.
“Our company is relatively new to the North American market. We opened our doors for business last April. Knick Interface was founded to bring Knick’s electrical interface technologies to the Northern American market; especially for customers that would see value with measurement or isolation of high voltages or have application needs for accurate conversions of non-standard output signals.”
Worth striving for
“Establishing Knick Interface was, (and is still) one of the biggest challenges in my career. It has been absolutely worthwhile though, because I really believe that our company can bring value to our customer base through our strong basket of application solutions.
“In November 2016, I received the phone call from Knick Germany, asking if I had interest in helping to start an organization in the US. Honestly, I didn’t know of Knick before this call, so I was caught a little off-guard and had to do some research in an effort to learn more about them. What I found is that they seemed similar to what I had experience with in the automation and control industry over the past 17 years – with Knick also being a privately-owned German manufacturer with a passion for bringing quality solutions to their customers. “Me too” products were not their focus, but rather instead, true innovation with regards to disruptive technology, precision and quality, delivered to help solve current and future application pain points. Having learned this, I thought it could be very interesting to work with Knick to bring further exposure for their offering to the North American market, while also learning some of the details required to successfully build a new operation along the way!”
Every day has truly produced a highlight
“So far, it’s proven to be a very exciting move. I would consider 2017 a success, as we established all of the processes and systems necessary to effectively conduct business, while getting to know many, many customers for Knick Interface solutions, and attempting to bring further value to them. Knick Interface’s “hire #1” after inception, Elyse Richardson (pictured), has been an integral part of our year-one achievements. As office manager, Elyse has done everything from setting up an ERP system and helping to manage products coming in and out of our US warehouse, to speaking with customers to ensure that they get all of the information they need in a timely manner.
This has allowed me to better focus my time and effort in the direction of sales and marketing, further identifying industries where our products might bring value, and looking to promote exposure to Knick Interface one prospective customer at a time. With this focus and effort, every day has truly produced a highlight!”
It is our goal to truly be seen as a partner
“This year, we will commit a lot of energy in the direction of maximizing our direct exposure to customers. We want to learn as much as we can about their challenges, so that we can determine if and how we can help. It is our goal to truly be seen as a partner to our customers… and this word is not thrown around lightly. A partnership only exists if we are able to add to our customers’ success in some way. This expectation is maintained with our direct employees, as well as with the network of manufacturer’s representatives that we continue to build across North America. With our e-newsletter, online presence, and tradeshow attendance, we hope to further supplement this Knick Interface exposure effort, while also keeping our customers informed about general technology updates, industry trends, innovations and company news on a monthly basis.
“2018 is already shaping up to be a very exciting year. We look forward to all of the challenges and experiences that it will bring… and hope to add to these experiences for many years to come!”